‘A place for the collector. A place for the too-poor-to-travel. A place for the husband who needs to make his husband think he’s been somewhere other than the place he’s actually been. ‘GetawayAgain’ is a souvenir resale shop with several small branches, a thriving online shop, and a headquarters in central Kansas, where absolutely nobody does any real vacationing.
‘GetawayAgain’ is a hidden treasure to most of the American population but is well known among students of business, its success being proof that a market can be made for anything. The founder, Elisa Milner, got her start hosting vaguely-appropriative theme parties for small corporate gatherings and found it was cheaper, overall, to buy previous-year’s souvenirs from wholesalers than current-year’s actual party goods. When she was asked, during a confrontation at a particularly egregious Hawaiian-inspired luau, whether she had even been to Hawaii, she simply said ‘yes’ and cited the décor as evidence. That’s when she knew she was on to something.
Now anyone can have a shelf full of colorful knick-knacks from faraway places and can brag to their app-dates about the mountains they’ve climbed or the resorts where they’ve told other strangers about the mountains they climbed. The trick Milner stumbled upon is that the need for going somewhere in life is pretty easily mitigated by having been somewhere already, at least in the eyes of others. At ‘GetawayAgain,’ anybody can have gone anywhere for a fraction of the price.’
-an excerpt, Autumn by the Wayside
